Commitment in Change

Mar 08 2011

Lessons Learned About Building Commitment to Change

After three-and-a-half decades of being a professional change practitioner, I’ve seen my share of successful and unsuccessful attempts to generate enough commitment to reach full realization. If there is one thing I’m sure of it’s that the necessary momentum and critical mass of commitment toward desired outcomes is not easy to come by. Below are some of the more important lessons that have affected my practice.

1. The commitment process unfolds at both intellectual and emotional levels.

Usually, intellectual commitment precedes emotional commitment. Most people can grasp the implications of a change at a cognitive level fairly quickly. However, they often find that they need more time to make the necessary emotional adjustments.

This split-level commitment can produce confusion, mixed signals, and more

Mar 01 2011

Tactics for Building Commitment

In my last post, I described the eight stages of building commitment. Applied properly, I have found them to be helpful in generating the momentum and critical mass needed during various engagements. At each stage, there are potential barriers to success, and for each barrier, there are actions that can be taken to move people to the next stage as well as indicators that can be used to mark progress. more

Feb 22 2011

The Eight Stages of Building Commitment

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In the early ’80s, while involved in research to identify patterns of change-related success and failure, I learned that the winners and losers in this arena demonstrated very different levels of resolve. As a result, I developed the following model, which describes how and when people become committed to major new organizational requirements. (Click here to download a printable worksheet of the Commitment Model to help you identify a person’s or group’s level of commitment.) more

Feb 15 2011

The Importance of Commitment in Change

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“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstances permit. When you’re committed to something, you accept no excuses, only results.”   ~Author Unknown

There are so many aspects to being a professional change practitioner that it’s easy to lose sight of the fundamentals that comprise our role. It’s OK to add all the bells and whistles we want, but at the same time, we must deliver on the basics. One way to think about the bottom line of our function is that, as change facilitators, more