In my last post, I talked about redirecting energy during a transformational change from protecting “the way things are” toward addressing the ambiguities and confusion that occur in the shift. In this context, momentum refers to the forward motion of energy through the role sequence (advocate to initiating sponsor to primary sustaining sponsors to local sustaining sponsors to targets) toward realization of the change. Regardless of which roles are involved in the energy transfer at any given time, the presence of strong momentum dramatically increases the chances for realization results. Alternatively, transfers that produce no more than moderate momentum can stall initiatives or compromise installation outcomes.

Energy transfers can result in a strong, moderate, or weak momentum exchange, which means that merely passing energy through the role sequence is not enough. Momentum must reach a certain magnitude within each person in the chain to provide the level of energy needed to ultimately achieve true realization results. When we achieve this degree of energy strength, it means the person on the receiving end of the transfer has become fully committed to the endeavor’s success. more