Credibility gaps often exist between us as change practitioners and our sponsors. Many factors contribute to these gaps, and I’ll explore several in a future post. Here, I’d like to focus on a common one: Many sponsors see us as indiscriminate when suggesting they allocate significant amounts of time and attention to implementing change initiatives. They believe we think ALL initiatives are critical and in need of our skills.

Let’s not argue about whether this indictment is justified, or whether you personally would ever create such an impression. My point is, too many sponsors hold this view about too many of us change practitioners and as a result, they see us as tactical players (have hammer, looking for nail) rather than as trusted advisors capable of determining when implementation assistance is genuinely called for. more