When You Need to Confront a Sponsor
So here we are with all this knowledge (see my three previous posts) about what sponsorship is, its crucial role in realizing change objectives, and how it can be effectively applied and yet we find ourselves sometimes not utilizing what we know.
How is it possible that seasoned practitioners, well versed in the theory of sponsorship and its practical application, are reluctant to leverage this information?
Here are some examples of situations when sponsors (or agents and advocates) need to be confronted by us as change practitioners: more
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The Geometry of Sponsorship
(1) CommentLet’s continue to explore what we know about sponsorship, and examine why we don’t always act in ways consistent with what we know. In addition to the axioms I talked about in my last post, there are certain relationship dynamics that offer us reliable ways to interpret events and help the sponsor.
The majority of the strategies used to manage the change process depend on certain relationship configurations that exist between sponsors, agents, and targets. The most common among these configurations can be described as Linear, Triangular, or Square in nature. more
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©2009 Conner Partners, Inc.
www.connerpartners.com
